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What makes a website valuable? Is it just the number of page views or unique visitors? Or is it the people who visit – people representing a rich variety of ages, incomes, lifestages, interests and concerns? Verified, audited traffic and demographic data is the key to unleashing a website’s value. Armed with our third-party audited research, web publishers can command higher ad rates than they could on their own. Advertisers have trusted and relied on IPRO’s research since 1994, making them absolutely confident in their decisions to buy on sites with IPRO-verified research. Join IPRO’s SPOTSITE marketplace today to prove the value of your audience or to shop for your target demographic across thousands of niche sites. See the difference that IPRO can make for you.