Email Marketer Manager

Key responsibilities:

• Develop and execute email marketing strategies to enhance engagement, promote products and drive website traffic
• Design and implement direct email marketing campaigns to ensure they are visually appealing, persuasive and on-brand
• Ensure mobile-friendly email templates and optimise in-box settings
• Upgrade email templates using graphics, personalisation and advanced features
• Analyze campaign performance and suggest improvements, report on the email marketing campaigns
• Ensure emails follow industry policies and best practices
• Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.)
• Ensure prompt and accurate communication with clients via email to minimise unsubscribes

Requirements:

• 2+ years of proven experience working as an Email Marketing Specialist or Email Marketing Manager
• Hands-on experience with HTML and content management systems
• General knowledge of SEO and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Project management skills
• Experience with email automation tools (e.g., MailChimp, HubSpot, Customer.io etc.)
• Strong understanding of database management, segmentation, and email deliverability
• A knack for problem-solving and critical thinking
• English level B2+
• Higher education (Marketing, Business Administration, or relevant field).
  

Nice to have:

• Experience in marketing IT products and experience working with B2B audiences
• Russian language
  

What we offer:

• Full-time work opportunities
• Remote work opportunities
• Comprehensive Mental Health Programme
• Private insurance
• Sports program compensation
• Free online English lessons
• An additional 1 Day off per calendar year
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events