Marketing Analyst

MY.GAMES is a leading European developer and publisher, driven by a single goal: to create great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

Our gaming experiences span genres and platforms, from pocket-sized adventures to epic console quests. We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, HAWKED – and many more.

Our international remote team spans the globe, with hubs in the Netherlands, Cyprus, Armenia, UAE, Serbia, and Georgia.

Be part of the team behind War Robots, a leading mobile mech shooter game. Almost 10 years in operation, War Robots has achieved over $750 million in revenue, boasts more than 250 million registered players worldwide and regularly tops the App Store and Google Play ratings. Your expertise will contribute to the ongoing success and development of one of MY.GAMES' flagship titles, which continues to captivate a global audience with innovative gaming experiences.

What you’ll do:

• Work closely with marketing team on monitoring, hypothesis generation and validation, constantly exploring new opportunities to improve marketing performance through data-driven solutions

• Design and validate hypotheses of various complexity: from attribution settings adjustments to user-level prediction optimization

• Collaborate with DE and BI teams on developing and improving data pipelines and analytical tools

• Develop and enhance evaluation approaches for different traffic types (UA, “brandformance”, Influencers) and measurement limitations (iOS14.5+, Android Privacy Sandbox)

• Enhance automated reporting for marketing efficiency

• Develop and refine LTV prediction models

• Improve automated media buying processes

What you need to succeed:

• 3+ years of analytics experience, including 1+ year in marketing analytics

• Strong understanding of mobile attribution and analytics, including hands-on experience with raw data from attribution trackers (AppsFlyer, Adjust, etc.)

• Python and SQL (the ability and passion to write clean, efficient, and reusable code)

• Production code development experience (GitHub, Airflow)

• Experience with databases (ClickHouse, PostgreSQL, and so on)

• Experience in building and automating marketing analytics systems

• Understanding of statistical methods for test evaluation

• Interest in digital marketing, working with large budgets and improving marketing efficiency and ROI

Nice to have:

• Understanding of ad networks mechanics and experience with automated media buying

• Understanding of device-level vs. user-level cohort analysis specifics

• Experience in predictive modeling for user LTV and/or cohort performance

• Experience with iOS 14.5+ traffic evaluation, time series analysis, MMM

What we offer:

• Work remotely from all around the world

• Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms

• A strong team of specialists across different areas — access unique expertise and professional knowledge

• Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas

• Create great games and win the hearts of players

• Push the boundaries of the game industry and lead the way forward