Field Marketing Manager

GlowByte is an international conglomerate operating in the field of analytical solutions for business since 2004. GlowByte is the leader of the IT consulting market in Russia and CIS: according to a major ranking system, the company has been ranked first among BI and Big Data suppliers in Russia since 2017.

GlowByte is the largest provider of professional services in the sphere of financial analytics and risk management, DWH, aCRM and oCRM systems, Advanced Analytics, Machine Learning, RPA, IoT, BPM, AML, and more.

The company takes pride in its diverse team that exceeded 1800 professionals in 2021, and continues to grow attracting the best specialists in the IT market.

GlowByte's mission is to help businesses make informed data-based decisions. Among its clients: TOP-20 Russian banks (Sberbank, Gazprombank, VTB, Alfa-Bank, Tinkoff, and many others), telcoms, and major players in insurance and retail spheres (Norilsk Nickel, Rosgosstrakh, X5 Retail Group, 36.6, and others).

Key Responsibilities

Develop and Execute Marketing Strategies

• Create and implement comprehensive marketing plans to achieve company objectives and drive growth.

• Develop and execute multi-channel marketing campaigns, including events, content and social media.

Brand Management

• Maintain and enhance the company’s brand image and voice across all marketing channels.

• Ensure brand consistency in all marketing communications and materials.

Event Planning and Management

• Organize and manage company events, webinars, and offline summit to promote our products and services.

• Coordinate partners , media reporters, and follow-up activities for events.

Content Creation and Management

• Oversee the creation of high-quality marketing content such as blog posts, white papers, case studies, webinars, and videos.

• Manage the content calendar to ensure timely delivery of marketing materials.

Collaboration and Team Management

• Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with business objectives.

• Collaborate and synchronize with global brand headquarters

• Manage and mentor junior marketing team members as needed.

Qualifications

Experience:

• Minimum of 3 years of experience in marketing, preferably in the software or technology industry.

• Proven track record of developing and executing successful marketing campaigns.

Skills:

• Have a deep understanding of brand and content, be sensitive to changes in market demand, and develop competitive brand strategies

• Strong project management and organizational skills to ensure the implementation of marketing plans

• Good communication skills, able to communicate with agents, agencies and customers

Education:

• Bachelor’s degree in Marketing, Business, Data analysis, or a related field.

Education:

• Bachelor’s degree in Marketing, Business, Data analysis, or a related field.

Languages:

• Good command of English, including listening, speaking and writing

• It would be better if you knew a little Chinese

What We Offer

Competitive Salary

• A competitive salary package commensurate with experience and qualifications.

Growth Opportunities

• Professional development and career advancement opportunities.

• A supportive and collaborative work environment.

Flexible Work Arrangements

• Opportunities for remote work and flexible scheduling.

Vision

If you are a results-driven marketing professional with a passion for technology and innovation, we look forward to welcoming you to our team and help us continue to grow and succeed in the BI software industry!