Marketing/ UA Lead (Games)

We are searching for a brand new gamedev startup that will focus on publishing midcore & hardcore games for mobile. This is a great chance to join while the core team is being formed!

You'll be responsible for making strategic decisions, building a team from scratch, and being at the forefront of a company!

The company was founded by seasoned entrepreneurs with a proven track record of building successful businesses in the gamedev industry over the last 12 years.

What will help you stand out:

• 6+ years of experience in marketing, with a strong focus on user acquisition and performance marketing in the mobile gaming industry.

• 3 years of experience in growth hacking mobile games across multiple global markets.

• Deep knowledge of ASO and the latest UA trends. Proven expertise in leveraging major advertising platforms (e.g. Google, Facebook, TikTok, Apple Search Ads, Iron Source, App Lovin, etc) to drive results.

• Monitor campaign results, analyze and optimize key metrics such as CPC, CPL, CPA, %CTR, %LTR, ROI and %CR

• Hands-on experience with influencer marketing and App Store Optimization (ASO).

• Proven track record of executing effective ROAS strategies for mobile games and/or apps.

• Execute tests (AB testing), collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns

• Understanding of the functionality of Google Ads, Facebook Ads, and other channels.

• English fluent.

If joining a brand new studio and shaping its future sounds like the right challenge for you, we would love to hear from you!