Digital Marketing Manager

Job Summary:

Bausch + Lomb Vision Care is seeking a highly skilled and experienced Digital Manager with expertise in marketing and brand management who aspires to grow into a Head of Marketing role, leading and executing a 360-marketing strategy. The ideal candidate will oversee the strategic planning and execution of all online marketing activities, manage a team and also work as an individual contributor. The candidate must be willing to work in highly regulated markets like medical devices.

Key Responsibilities:

• Developing a digital strategy for brands;
• Strategize, plan and execute all online marketing activities;
• Develop and evolve the company's digital marketing ecosystem, which includes CDP MindBox, two consumer and ECP websites, a mobile app, multiple landing pages, a loyalty program, direct communications, etc.;
• Drive audience growth and engagement across all platforms;
• Lead digital marketing initiatives, driving consumer and ECP acquisition and retention;
• Collaborate with cross-functional teams to ensure all relevant organizational goals and implications are factored into marketing projects;
• Manage and provide support to 2 reports;
• Ensure e-commerce excellence.

Qualifications and Requirements:

• At least 3 years of experience as a product manager;
• Minimum of 5 years of experience in digital marketing, brand management, and team management;
• Education or equivalent experience, preferably in marketing or a related field;
• Understanding of highly regulated markets like medical devices;
• In-depth knowledge of digital marketing strategies and tools;
• Strong analytical skills and data-driven decision-making;
• Excellent communication and interpersonal skills;
• Ability to work collaboratively with cross-functional teams;
• Proficiency in project management tools;
• Extensive knowledge of Brand Management, Marketing and Digital Marketing tools, including Email-marketing, OLV, SEO, SEM, SMM, Google Analytics, etc.;
• Solution-oriented approach.