Brand manager CIS region

Job description
 Translating brand strategy into the brand plan and go-to-market strategy
 Building brand awareness and increasing brand value and profitability.
 Planning and execution of communications and media actions across offline, online, and
social media
 Design promo campaigns for key product categories
 Price positioning and assortment analytics, benchmark for key product categories
 Measure and report performance of all marketing campaigns
 Guiding the Advertising & Promotion budget
 Increasing product sales and market share
 Overseeing social media accounts and ensure brand consistency
 Synchronizing brand plans with trade marketing initiatives and managing launches
across all touch points and various stages of development
 Working with agency partners media/ digital as a part of brand marketing team
 Conducting meetings with clients

Requirements:
 Significant previous work experience in Brand Management in Retail or FMCG
companies. Fluent level of English allows you to effectively communicate at all levels,
knowledge of Kazakh language is a good asset.
 Strong analytical skills partnered with a creative mind
 Data-driven thinking and an affinity for numbers
 Excellent presentation and communication skills
 Up-to-date with latest trends and marketing best practices
 Organization and responsibility
 Collaboration and teamwork
 Expert knowledge about marketing and related subjects (advertising, market research,
consumer behavior, marketing analytics) culled from years of hands-on experience
 Consumer-focused
 Continued learning