Senior User Acquisition Manager

MY.GAMES is a leading European developer and publisher, driven by a singular goal: making great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, HAWKED – and many more.

Our internationally distributed team consists of top-tier gamedev professionals. We work remotely, and our hubs are located in the Netherlands, Cyprus, Armenia, UAE, Serbia, and Georgia.

Come join a universe of professional opportunities: develop and support large scale projects from PC/console/mobile, and create products across various genres – from casuals to shooters.

What you’ll do:

• Launch, manage and optimize advertising campaigns on Facebook and Google platforms to maximize user engagement

• Continually analyze and evaluate the performance of current campaigns, using data and metrics to make decisions for improvement

• Generate new ideas and hypotheses to improve campaign performance

• Test and implement innovative strategies

• Collaborate with analytics team to track and analyze key performance indicators (KPIs) including CPI, CPA, LTV and ROAS

• Conduct A/B tests and experiment with different creatives and strategies to improve results

• Respond quickly to changes in ad platform algorithms and adapt strategies to new conditions

What you need to succeed:

• High level of experience with ad campaigns on Facebook and Google platforms, preferably in the gaming industry

• Knowledge of iOS SKAdNetwork operations and the ability to put this knowledge into practice

• Strong understanding of all user acquisition (UA) metrics and how they are calculated

• Experience with the Appsflyer platform for tracking and analyzing data

• A high level of analytical skills and the ability to use data to make decisions

• A proactive approach to problem solving and ability to adapt to change quickly

• Excellent communication skills and ability to work as part of a team

What we offer:

• Work remotely from all around the world

• Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms

• A strong team of specialists across different areas — access unique expertise and professional knowledge

• Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas

• Create great games and win the hearts of players

• Push the boundaries of the game industry and lead the way forward