Senior Brand Manager Gum

Job responsibilities:

Brand Management:

• Lead development of Orbit® strategy & deployment in CEAB&Türkiye unit. Lead creation and implementation of brand activities, and product pipeline in line with the S&OP+ cycle according to the stages process.
• Ensure the excellence of brand activity execution via effective cross-functional
  cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews.
• Oversee and recommend the Orbit® portfolio pricing strategy in partnership with the strategic revenue team.
• Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
• Get and incorporate learnings from other markets. Create networking with other markets in order to share ideas and implement activities where applicable.
• Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
• Co-lead Orbit® category reviews in CEAB&Türkiye together with Category teams.
  Control the media and consumer promotional budget spent according to ROI guidance and key brand priorities.

Media:

• Co-lead media strategy development and plans for Orbit® to maximize Reach, increase ROI on media spend, and ensure an effective and efficient media mix.
• Context and Scope.
• Co-lead with Gum Portfolio and Activation Head long-term strategy and pipeline
  development.
• Establish and control brand standards in the areas of product, packaging, and
  communication and recommend actions when needed.
• Develop and gain approval for annual brand plans in line with the Bars strategy.
  Create networking with other markets in order to share ideas and implement regional activities.
• Own brand category data and activities analysis on an ongoing basis and recommend corrective actions if needed.

Requirements:

• Degree in Economics/ Marketing.
• Russian and English at an advanced level.
• Expert user of MS Office.
• Continuous data experience (i.e., Nielsen, GFK, Ipsos).
• 7-10 years of experience in FMCG brand marketing.
• Analytical skills and demonstrated ability to create a narrative from analysis/insights.
• Solid experience in portfolio management.

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our inhouse Mars University.
• An industry competitive salary and benefits package, including company bonus.