Shopper and Customer Marketing Manager (Head of Trade Marketing)

POSITION OVERVIEW:

RESPONSIBILITIES:

• Strategy Development:

- Proven experiences of matching brand strategies and channel strategies and translating it into execution.

- Create and manage customer marketing campaigns to drive engagement and sales across multiple channels.

• Consumer Insights & Analysis:

- Analyze shopper behavior and trends to identify opportunities for marketing initiatives.

- Conduct market research to understand customer needs and preferences and incorporate findings into marketing strategies.

• Campaign Management:

- Plan and oversee the execution of promotional campaigns, including in-store displays and national/customer promotions.

• Collaboration & Coordination:

- Leading and implementing channel-specific marketing strategies and plans for assigned retailers.

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

- Leading activation programs with partners to improve brand visibility.

- Work closely with sales teams to ensure alignment of trade marketing strategies with sales objectives.

• Performance Tracking & Reporting:

- Monitor the performance of marketing campaigns, promotions, In-Store KPI’s using key metrics and measure effectiveness.

- Provide regular reports and insights to management on campaign performance and ROI.

• Budget Management:

- Develop and manage the marketing budget for shopper and customer marketing initiatives.

- Ensure efficient allocation of resources and maximize return on investment.

• Store Execution:

- Own a store-back mindset in all programs and workstreams.

• Leadership & People Management:

- Ensure correct profile and seniority in every position, own and drive a store-back mindset in all aspects of SCM work.

CANDIDATE’S PROFILE:

• Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.
• 7+ years of combined experience in Marketing, Sales and/or Shopper Marketing/ Trade Marketing areas with experience of people management.
• Strong understanding of consumer behavior and marketing analytics.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong knowledge of consumer industry and experience in managing several markets are preferable.

CONDITIONS:

• Flexible schedule and ability to work remotely.

• Comprehensive medical and life insurance coverage.
• Meal allowance.
• Annual performance-based bonus.
• Mobile SIM card.
• Employment in a well-established and leading FMCG company with a strong market presence.
• Vibrant and collaborative work environment with a diverse team of professionals.

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