Head of Trade Marketing & Category Management (Almaty, Kazakhstan)

Henkel is in search of a Head of Trade Marketing & Category Management in Almaty who will work as a part of the marketing team to deliver planned revenue, volume, and gross margin of key brands & customers.

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Main Responsibilities:

You will be leading the team of 9 (6 TM + 3 CM), main department responsibilities are:

Trade Marketing:

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

Category Management:

• Analyzing data or insights to determine industry and consumer trends
• Devising long-term development strategies for product categories
• Develop exit strategies for unsuccessful products
• Foster trust relationships with vendors to achieve better pricing and quality of services
• Determine the positioning of a product category to maximize visibility
• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
• Collaborate with buyers and merchandisers to expand product categories
• Make forecasts for product demand to ensure the sustainability of inventory
• Assume responsibility of budget development and revenue for category

Key Requirements:

• A degree in Marketing, Finance, Economics, Business Administration, or a related field
• Fluent English
• Proven working experience in Trade Marketing and/or Category Management (preferable fields: FMCG, Pharma)
• Strong analytical skills accompanied with data-driven thinking mindset
• An analytical mind with a strategic ability
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
• Advanced Microsoft Office user (esp. Power Point, Excel)
• Proven ability to develop brand and marketing strategies and its real business impact on brand targets
• Outstanding communication skills and pro-active approach on a day-to-day basis

Compensation & benefits:

• Employment in an international company with well-established corporate values and standards
• Competitive salary
• Annual bonus.
• Company car
• Medical insurance
• Social package (subsidy for food, payment for mobile services and other benefits in accordance with the rules of the company)