Product Marketing Team Leader (LatAm)

We’re seeking a Product Marketing Team Leader LatAm to drive customer engagement and lifecycle strategies!

In this role, you’ll manage the CRM strategy from lifecycle management to retention, optimize user conversion through funnel analysis, and lead product marketing initiatives. If you’re passionate about turning insights into impactful campaigns, managing cross-functional projects, and staying ahead in a competitive market landscape, we’d love to have you on board!

Responsibilities:

• Configure and manage user communication across multiple channels (embedded experience, push, in-app, email, sms, messengers etc.).
• Collaborate seamlessly with cross-functional teams to maintain a consistent content plan in direct communication channels and roll out product features with the team.
• Identify growth points for process automation, optimizing communication efficiency.
• Take ownership of product marketing projects, ensuring flawless execution from concept to completion within specified timelines.
• Analyze the user funnel to pinpoint bottlenecks and areas for improvement, focusing on enhancing conversions at each stage.
• Conduct regular data analytics, including hypotheses, A/B tests, and campaign effectiveness assessments.
• Test and implement new mechanics and content.
• Dive into the user database to unearth insights and identify growth opportunities.

Qualifications:

• Extensive Product/CRM marketing Experience: Proven track record in customer relationship management, preferably with a focus on engagement and retention strategies in a high-volume, fast-paced environment using relevant CRM platforms.
• Leadership Skills: Demonstrated ability to lead and manage a team, including hiring, training, and developing staff to achieve high performance and strategic objectives.
• Data-Driven Decision Making: Strong analytical skills with the ability to use data to inform strategies, measure impact, and drive continuous improvement in product and crm marketing initiatives.
• Communication Skills: Excellent verbal and written communication skills to clearly convey strategies and goals to team members, stakeholders, and Drivers.
• Project Management: Experience in managing multiple projects simultaneously with a sharp eye for detail and the ability to meet tight deadlines.
• Problem Solving: Strong problem-solving skills and the ability to adapt strategies based on evolving business needs and market conditions.
• Customer-Centric Mindset: A deep understanding of customer engagement and satisfaction, specifically tailored to the needs and expectations of drivers.
• Platforms experience: BRAZE, Bloomreach, Exponea

Conditions & Benefits:

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount