Marketing Data Analyst

Обязанности

Analysis of Marketing Campaigns:

• Collect and analyze data related to marketing campaigns
• Assess campaign effectiveness using various metrics

• Develop recommendations to improve ROI and optimize marketing spend

  
  

  User Behavior Analysis:

  
  

• Study user behavior on company websites, apps, and platforms
• Identify trends and patterns to improve the user experience
• Development and Maintenance of Dashboards and Reports

• Create regular reports on key marketing metrics.
  Maintain and update existing dashboards to monitor business metrics

  
  

  Collaboration with Business Units:
  

• Work closely with marketing, sales, and product teams to develop strategies and set goals

• Provide analytical support for business decision-making

  
  

  Development of Forecasting Models:

  
  

• Create and maintain forecasting models to predict future marketing and business outcomes
• Assess risks and identify growth opportunities.
  Monitoring and Reporting
• Regularly monitor key performance indicators.
  Ensure timely reporting to management and stakeholders
• Automate data collection and analysis processes
• Seek out and implement new tools and methods to enhance analytical efficiency

Требования

• Bachelors degree in mathematics, statistics, computer science, economics, or related fields.
  2-3 years of experience in marketing analytics, data analytics, or business analytics
• Practical experience with big data, analytical tools, and Business Intelligence, Strategic insights and (BI) systems
• Ability to collect, process, and interpret large volumes of data
• Proficiency in SQL for database queries
• Experience with data analysis tools such as Excel, Python, or R
• Experience with BI tools (Tableau or similar).
  Knowledge of Marketing and Business Analytics
• Understanding of marketing metrics and KPIs (e.g., CAC, LTV, ROI etc)
• Knowledge of market analysis methods, competitive analysis, and consumer behavior
• Ability to identify trends and patterns in data and propose business solutions based on insights
• Experience working with predictive analytics and forecasting models
• Ability to effectively visualize data to present analysis results to the team and management.
  Experience creating interactive dashboards and reports
• Knowledge of programming languages such as Python
• Experience with marketing platforms (e.g., Google Analytics, HubSpot, Salesforce)
• Understanding of data collection methods
• Ability to clearly and concisely present analysis results to non-marketing audiences
• Strong team player with the ability to collaborate with various departments

Условия

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully payed additional training courses
• All necessary work equipment