Senior Brand Manager (Laundry&Home Care category)

Responsibilities:

• Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed in terms of new product
• Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
• Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research team
• Manage product portfolio considering lines and SKU’s performance analysis
• Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
• Preparation of the detailed planning on brand and product level
• Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
• Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions:
• Preparation, presentation and follow-up of yearly media-briefings
• Implementation and control of individual media campaigns
• Managing the process of preparation of Russian advertising material for the brand (ATL & BTL materials)
• Obtaining of relevant information and strategic advice from the agency
• Control of agency-related costs
• Development and produce POS materials for the brands
• Participation in the meetings with Sales division, Trade Marketing etc.

Requirements:

• Higher education (marketing, economics)
• Relevant experience in marketing is required (5 years min)
• Strong analytical skills
• Communicative, helpful, team-oriented
• Strong Excel & Power Point knowledge

Salary&Benefits:

• Compensation depends on experience and will be discussed individually (fix+bonus).
• Medical insurance
• Life insurance
• Lunches
• Extended paid vacation (31 calendar days per year)
• Opportunities for development within the company
• Friendly, professional team