Senior User Acquisition Manager

Who are we

EXITEK, an AI-first company, is revolutionizing how photos are edited. With a mission to bring cutting-edge AI technology to the masses.

Team and role

Marketing team is responsible for the sustainable growth of our user base and revenue. The team’s core job includes strategy, budgeting, reporting, and driving strategic decisions.

As a Senior User Acquisition Manager you will take part in managing one of the top photo editing app's, BeautyUp (https://apps.apple.com/us/app/id1671843069), direct marketing activity. You will have the opportunity to play a vital role in driving the growth and success of BeautyUp's user base through strategic acquisition campaigns.

Responsibilities:

• Actively manage and carry out large-scale campaigns via Meta, TikTok and other channels;
• Develop benchmarks, set goals, plan and execute online marketing strategies;
• Create insightful, data-driven reports and draw meaningful conclusions that drive overall revenue growth;
• Test, monitor and analyze performance and optimize according to KPIs;
• Design A/B tests to measure lift in campaign performance and improve conversion rate;
• Collaborate with internal creative team to create assets for campaigns.

Requirements:

• 2+ years of experience managing significant monthly direct marketing budgets ($100K and up) on Meta or TikTok Ads;
• Experience with data analysis & marketing data platforms such as Power BI - a must;
• Exceptional analytical and quantitative skills, strong Excel / Google spreadsheet skills;
• Diligent, proactive, highly organized team player;
• Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions;
• Understanding of subscription-based business models - a plus;
• High level of English.