Senior Media Manager

About Us:

Korzinka, founded in 1996, is Uzbekistan's leading retail chain, operating over 150 stores nationwide in multiple formats. Known for high standards in product quality and service, we are committed to providing top-quality experiences through both our physical and digital channels, including a convenient online ordering and delivery service. Our focus on supporting local producers and implementing eco-friendly initiatives reflects our dedication to sustainable development. With ambitious growth plans, a best-in-class team, and a supportive, collaborative culture, we are pushing boundaries to drive innovation and create lasting impacts in the food retail industry.

Position Overview:

We are looking for an experienced and results-driven Senior Media Manager to lead our media team and develop a 360° media strategy that drives retail sales through offline channels. This role is essential in designing, implementing, and optimizing media strategies across TV, Out-Of-Home (OOH), and Digital platforms to boost foot traffic, grow customer engagement, and elevate our brand presence.

Key Responsibilities:

• Strategic Media Planning: Develop and execute a comprehensive media strategy focused on driving sales through offline retail channels, covering TV, OOH, and Digital.
• Campaign Management: Lead and optimize advertising campaigns, ensuring alignment with brand objectives and sales targets.
• Budget Management: Manage media budgets effectively, ensuring cost-efficient resource allocation across campaigns to maximize ROI.
• Performance Analysis: Track and analyze campaign performance data to identify trends and insights, refining strategies to improve outcomes.
• Collaboration: Partner closely with internal teams (e.g., Marketing, Sales, Data Analytics) and external partners (agencies, media vendors) to ensure seamless execution and maximum impact of media campaigns.
• Innovation and Trends: Stay on top of industry trends and explore emerging media platforms to keep our strategies fresh and relevant.

Required Qualifications:

• Experience: At least 5 years in media planning and buying, with significant experience in the food retail / FMCG / B2C sectors.
• Expertise: Strong knowledge and hands-on experience with TV, OOH, and Digital advertising, including programmatic media and social platforms.
• Analytical Skills: Proficiency in data analysis, with a proven ability to use data insights to inform and optimize media strategies.
• Leadership: Experience leading cross-functional teams and managing agency relationships to achieve media and business objectives.
• Budget Management: Demonstrated success in managing large media budgets and driving ROI-focused results.
• Adaptability: Agile in adapting to a fast-paced, evolving retail environment with a focus on continuous improvement.

Why Join Us?

• Ambitious Goals: Contribute to high-impact projects aimed at significant growth and transformation.
• Best-in-Class Team: Work with talented professionals passionate about driving success in the food retail industry.
• Positive Atmosphere: Thrive in a supportive and inclusive environment that encourages collaboration and innovation.

With us, you will find:

• A dynamic and fast-growing business with the resources to create the best products in the retail market;
• Annual bonuses based on Performance Reviews;
• Freedom from a dress code and a culture that fosters growth and development;
• Large-scale town halls, vibrant corporate events, regular meetups, team-building activities, a corporate library, and active communities;
• Tech talks and demo days for experience sharing;
• Partnership programs for learning foreign languages and skill enhancement through platforms like Skillbox, Geekbrains, and SkillFactory;
• A loyalty card offering 10% cashback on purchases within the Korzinka network;
• Performance Reviews twice a year for structured professional development;
• A financial assistance program for various life situations;
• Referral bonuses for employee recommendations;
• Mentor support for quick adaptation of new employees.

If you are passionate about media strategy, enjoy a dynamic environment, and are ready to make a measurable impact, we’d love to meet you!