CRM & Analysis Marketing specialist

Responsibilities:

• Conduct a detailed analysis of the market trends, consumer insights for certain product categories and factors affecting sales and relevant for the successful sale of products.

• Support business teams in developing successful product marketing strategy based on salient consumer and market learnings, then control the execution

• Develop consumer profile by criteria (key buying factors, feature needs, lifestyle, TPO, demographics, willing to spend, premium index and etc.) for all product categories.

• Organize and control the regular monitoring of the effectiveness of marketing communications, analyze and develop measures to improve efficiency

• Organize and control the regular monitoring of the effectiveness of marketing communications, analyze and develop measures to improve efficiency

• Analyze primary and secondary data on the market at the request of management, business units and headquarters of the company.

• Clarify and consolidate the needs and objectives of the business unit in the field of marketing research and market analysis

• Organize and control the conduct of customized consumer surveys, quality control of project management, deadlines, and compliance with company standards.

• Cooperation with the company headquarters on regular projects and new initiatives in the field of marketing research and data analysis

• Develop recommendations for business units and corporate marketing, based on the results of consumer and market insights research.

• Fulfill the management orders related to the activities of the department in the areas related to marketing research and information analysis

Requirements:

• min experience 3 years
• fluent English

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