Retail & E-Activation Manager (L'Oréal Luxe Division)
Build, manage and develop long-term relationships with Partners in e-commerce in order to achieve targeted sales revenue by developing brands’ online performance.
KPI
- eCommerce sell out results, plan/fact
- eCommerce sales value, its evolution and weight in total business
- eMarket value share by Customers and Brands
RESPONSIBILITIES
You will be responsible for category online development and perfect implementation of:
eCommerce Activation (acquiring and converting online traffic)
- Design and maintain eActivation calendar across Customers and Brands, reflecting Key Selling Periods, product focuses and market specifics
- Gather and analyze clients’ data, extract useful insights, make actionable plans to overcome challenges and strengthen performance
- Pick most efficient retailers’ tools and placements to achieve sales targets
- Orchestrating and aligning cross departmental eActivation efforts:
- price promo with commercial team
- off-site traffic commercialization with Marketing
- overall customer development with Retail
Online Retail (product pages, brand zones, ad-hoc web spaces)
- Deploy brilliant product pages & landing pages / web-corners across online channel
- Constantly track PDP health score: relevance of titles, descriptions, visuals and additional content to Consumer expectations and in-site / off-site searches
Online Consumer Care (ratings & reviews, market protection)
Требования:
- Deep understanding of eCommerce business, specifics of various type of clients (omni, pure, marketplaces), business models (1P, 3P and its types), leverages, restrictions, prospects
- Solid knowledge of web-design, familiarity with principles & structure of online point of sales, its navigation and product prioritization models
- Mastery in content processing and understanding of its impact to search optimization
- Relevant experience in Beauty, Digital and eCommerce
- Ability to maintain efficiency in matrix organization and meet expectations of multiple stakeholders
- Analytical and data driven mind, excellent project management skills
- Awareness of CIS market Consumer specifics
- Advanced English
- Potential Annual Bonus
- Medical insurance
- Life insurance
- Employee Assistance Program
- Learning & Development
- Other benefits
Обслуживать клиентов: работать со счетами, пластиковыми картами и денежными переводами. Продавать банковские и страховые продукты (кредитные продукты, карты, вклады).
Обслуживать клиентов: работать со счетами, пластиковыми картами и денежными переводами. Продавать банковские и страховые продукты (кредитные продукты, карты, вклады).