Награды компании 0 наград из 3

Marketing Specialist

От 3 до 6 лет
Полная занятость
Полный день
Описание вакансии

KEY DUTIES AND TASKS

ATL marketing

  • Total supervision of annual media commitments in-line with budget limits and historical practice
  • annual media-calendar & budget planning by model and country
  • Image and tactical campaigns planning in line with marketing calendar, campaign budget approval, agency briefing, media KPIs setting
  • Supervision and optimization of media plans based on real-time media KPIs tracking
  • Post-campaign reports analysis and identification of improvement areas
  • National media audit planning and execution
  • Cross- channel 360 projects initiation and management
  • Assistance in creative assets development, adaptation and placement
  • Initiation of internal project approval document and signature
  • Department budget keeping
  • Timely collection of creative overview reports
  • Monthly control of closing documents provision
  • Carrying out Supplier selection procedures when required
  • Maintaining regular inventory of creative assets (usage rights duration, validity, etc.)

Event-management/ BTL Marketing

  • Establishment and maintenance of BTL and integrated projects for brand: market product launches, test-drives.
  • Execution of partnership projects: develop creative solutions to ensure beneficial brand presence & respectful targets achievement, plan & run digital focused integrated campaigns
  • Preparing budgets and ensuring adherence
  • Run all communication within the project, interact with relevant departments, suppliers. Regular reporting on project progress, results and ensure post-event follow-up.
  • Prepare all project documentation: briefs, scenario, timeline, cost estimation etc.
  • Maintenance of accurate financial documentation (procurement documents, contracts, invoices, payment process steering) due to corporate guidelines

Digital marketing

  • Plan and execute all marketing campaigns and new model launches on web-site
  • Model pages and landing pages development
  • Website support according to company business needs (regular updates of prices and special offers, approval with all departments)
  • Web services development & support
  • Regular website analytics, testing and updates in order to increase website efficiency (Yandex and Google analytics)
  • Set up new lead generating and tracking tools in close cooperation with CRM, media and dealer marketing teams
  • Digital projects management in support of new model launches and brand campaigns (video production, landing pages, contests, bloggers)
  • Reporting, docflow
  • SMM pages development
  • CEO optimization

Product positioning

  • Get to know all product specs and price positioning
  • Competitors analysis in form of advertising and CEP comparison
  • Creating pricing strategy for model line-up

REQUIRED SKILLS AND QUALIFICATIONS

  • Experience in website management /content management systems
  • Experience in SMM /SEO area
  • Experience in web analytics
  • Good understanding of online content development process
  • Creative & copywriting skills
  • Project management skills
  • English - upper-intermediate
  • Russian -advanced
Вакансия опубликована: сегодня, Ташкент
Похожие вакансии
Senior Trade Marketing Specialist (Tashkent, Uzbekistan)
Henkel Central Asia & Caucasus
Новая
От 3 до 6 лет
Toyota Uzbekistan (Summit Motors Central Asia)
нет отзывов
0%
Рекомендуют
Опыт в разделе вакансии на Dream Job