CRM Manager (Retention)

We are seeking an experienced Senior Product Marketing Manager to lead our retention initiatives and elevate our communication strategies across various channels. In this role, you will play a pivotal part in shaping and executing projects that enhance user engagement and satisfaction.

Responsibilities:

• Develop and execute comprehensive user retention strategies to ensure sustained engagement with the product.

• Manage and optimize multi-channel user communication strategies, including push notifications, in-app messaging, banners, email, SMS, and other channels.

• Collaborate seamlessly with cross-functional teams to maintain a consistent communication strategy in direct communication channels.

• Implement and oversee automation processes for user communications to enhance efficiency and personalization.

• Conduct thorough data analysis and A/B testing to evaluate the effectiveness of different engagement strategies and optimize communication efforts.

• Extract actionable insights from user data to inform strategic decisions and improve overall product experience.

• Monitor and manage performance metrics related to user engagement, retention, and communication effectiveness.

• Develop and refine engagement and retention strategies using Bloomreach

• Engagement to enhance personalized communication and user experience.

• Dive into the user database to unearth insights and identify growth opportunities.

Qualifications:

• Proven experience in product marketing and CRM, with a strong focus on user retention.

• Proficiency in multi-channel communication strategies, including push notifications, in-app messaging, email, and SMS.

• Proven expertise in Product Marketing, CRM, Email, or Direct Marketing.

• Extensive experience working with large user databases.

• Proficiency in generating reports and visualizing data.

• Ability to design sequences of triggered communications.

• Excellent command of English.

• Mandatory experience with Bloomreach Engagement.

• Bonus points for experience in ride-hailing, knowledge of SQL.

• A proactive and results-driven mindset, with a passion for improving user experience and driving product success.

Conditions & Benefits:

• Health insurance with oncology coverage and life insurance included.
• Hybrid work mode and flexile schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling services including psychological, financial, and legal support.
• Diverse internal training programs.
• Partially or fully payed additional training courses.
• All necessary work equipment.
• Fitness club membership discount.