Digital Marketing Manager

We are pleased to invite you to our international company The Stick Company (English brand - IMStick) for the position of Digital Marketing Manager. The company develops, manufactures and distributes universal magnetic accessories for smartphones and tablets. We are looking for a manager who is skilled in working with social media, influencers, and new channels, and who relies on metrics when making decisions. Conversational English at a work proficiency level is required. Experience in the US and UK markets is a plus. Your responsibilities will include managing two umbrella brands.
The first priority is to create a website for a new product and prepare content for it.

Key Performance Indicators (KPIs) for the role will include:

• Increasing brand recognition (number of queries, growth);

• Lead generation/revenue from direct sales through the website.

Responsibilities:

• Manage key digital channels and enhance their effectiveness: SMM and influencer marketing, SEO, online store, email marketing, blog, articles, CPA. Effectiveness means increasing landing page conversion rates and traffic growth while maintaining or reducing costs;

• Develop and implement a comprehensive digital marketing strategy, as well as a creative content strategy, to drive brand awareness, customer acquisition, and retention;

• Manage and grow our presence across various social media platforms, fostering community engagement and brand advocacy;

• Influencer Outreach and Management;

• Optimize website content and structure to improve SEO rankings and drive organic traffic;

• Craft compelling emailers to engage with customers and drive sales and retention;

• Coordinate the work of contractors;

• Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing efforts and optimize strategies accordingly, Implement BI analytics capabilities;

• Seek and launch new traffic channels;

• Analyze and identify growth opportunities;

• Collaborate with other company departments (sales, development, etc.);

Requirements:

• English language proficiency at the upper-intermediate level;

• At least 3 years of proven experience in digital marketing in e-commerce projects;

• Proven track record of working with influencers for 2+ years;

• Strong copywriting and content creation skills, with a keen eye for detail;

• In-tune with social trends across various platforms and ability to identify emerging trends;

• Bachelor's degree in Marketing, Digital Communications, or related fields;

• Excellent communication and collaboration skills;

• Project and team management skills.

Working conditions:

• Remote schedule;

• The ability to combine with other projects;

• Valuable experience in the development of a new unique brand in the International market, which has no direct analogues.