PR Specialist
Scope of works:
-LG Brand and LIFES GOOD events creation and execution (such as Internal LGEAK bloggers Lifes Good contest, LG brand presence with OBS at public events such as Kazakhstan Fashion Week, exhibitions, etc)
-Develop LG Club (OBS on lg.com/kz) programs for opt-in customers and execute it. Such as, special benefits at other premium brand companies (cars, clothes, etc) to increase sales and long term loyalty.
-PR activity plan creation and daily execution (management of PR agency work, improving organic traffic at lg.ecom via LG products reviews created with PR and SEO agencies - to influence on emotional sales at OBS).
-Co-work with designers and PMMs for PR
-eDM for opt-in users in terms of products focus and PR texts
-coordination of Kazakh language texts and translations for lg.com new language version development
Experience:
-bachelor in marketing or PR
-International companies in PR, events, Co-marketing at least 5 years
-Perfect writing and communication skills
-English, Russian, Kazakh language good knowledge
-good at project and time management
-creativity, multitasking and result oriented
-good team player
Current Corporate MKT specialist R&R to change as follows:
-Common budget management and coordination with colleagues for all projects
-LG system approvals, contracts, closing documents, Invoices daily submission in relevant systems
-NLSS system approvals for approved PRs (daily)
-ATL advertising projects management (LG ads, LG signs in OOH) in Central Asia and Kazakhstan
-approvals in CIS RHQ and HQ new advertising brand materials
-LG Service campaigns (cars and ASC rebranding, Uniform, Branded gifts to service customers, advertising campaigns)
-weekly Corporate MKT reports