Digital Marketing Lead

A little bit about us!

At Snoonu, we hold the belief that technology has the power to make anything possible.

Our Vision: to be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.

Our Mission: To radically transform how people live by leveraging technology to connect them with endless possibilities.

Values We Live By

• Be Customer Obsessed - “Focus on the customer and all else will follow.”
• Act with Integrity - “We are honest, ethical, and trustworthy in everything we do.”
• Be Curious and Creative - “We constantly innovate and create solutions to bring a lasting positive impact.”
• Lead by Example and Take Ownership - “Be the change you want to see and take ownership.”
• Work Smart and Deliver Results - “You can do more by doing less, better, and faster.”
• It's all about people - “Be a Team player, together we are stronger.”

(Some Of) What You Will Be Doing:

• Strategic Campaign Development: Develop and execute comprehensive UA campaigns aligned with established KPIs and business objectives.
• Tool Management: Oversee and manage advertising tools such as Google Ads, TikTok, and Facebook to ensure optimal campaign performance.
• Budget Allocation and Optimization: Allocate advertising budgets effectively to maximize return on investment, ensuring cost-efficiency through meticulous planning and analysis.
• Performance Analysis: Rigorously analyze campaign performance using advanced tools and analytics platforms, identifying trends, opportunities, and areas for refinement.
• Cross-functional collaboration: Collaborate with different teams to optimize campaign results, driving measurable increases in conversion rates.
• Reporting and Recommendations: Generate concise and informative reports on campaign performance, providing insightful data analysis and actionable recommendations for optimization.
• Automation and Efficiency: Leverage automation tools and scripts to streamline campaign management processes, enhance operational efficiency, and maintain flexibility in a dynamic competitive landscape.
• Teamwork: Collaborate with other teams to establish alignment on KPIs, ensuring holistic campaign performance with an emphasis on metrics like CAC, GMV, etc.

Attitude matters most but do you have any of these?

• Experience in manually running and optimizing search campaigns in Google Ads, Meta, Yandex Direct or Snapchat
• Utilizing data and metrics to drive improvements
• Proficiency with Excel or Tableau/Power BI/Google Data Studio (data manipulation, basic formulas, making charts, pivot tables, and analyzing data)
• Ability and understanding of how to scale advertising campaigns
• Ability to draw up technical requirements for analysts to automate the reports you need
• Experience in presenting the outcomes of advertising campaigns to internal or external clients.
• Upper-intermediate English