Senior Walmart PPC Specialist

The Walmart PPC Manager will be responsible for developing, executing, and optimizing pay-per-click (PPC) campaigns across Walmart’s advertising platform. This role requires a strategic thinker with expertise in digital marketing, understanding of Walmart’s advertising ecosystem, and the ability to drive results through data-driven decisions.

Duties & Responsibilities:

• PPC Strategy Development (develop and implement comprehensive PPC strategies to achieve advertising goals, including increased traffic, higher conversion rates, and improved ROI)

• Market research and competitor’s analysis

• Keyword research (identify high-performing keywords and optimize campaigns for better targeting and performance)

• Campaign Management (create, manage, and optimize PPC campaigns)

• Performance Monitoring and Optimization (monitor campaign performance using analytics tools and dashboards, making data-driven decisions to optimize campaigns)

• Bid & Budget Management (adjust & manage PPC bids & budgets, ensuring efficient allocation of resources to maximize ROI)

• Reporting and Analysis (prepare detailed performance reports highlighting key metrics, insights, and recommendations)

• Industry Knowledge and Trends (stay informed about the latest trends, technologies, and best practices in PPC advertising and digital marketing)

• Ready to work within USA EST working hours.

• Ready for remote work.

About you:

• 3 years of Walmart PPC experience

• Demonstrated time management skills to handle multiple ongoing campaigns

• Creative mindset for effective ad copywriting and campaign ideas

• Data-driven and comfortable making data-led decisions

• Strong literacy and numeracy skills with attention to detail

• Excellent written and verbal English (C1 or higher is a must)

• Proactive approach, able to work independently and collaboratively

• Passionate about eCommerce