Senior Brand Manager

Roles & Responsibilities:

• Lead the development and implementation of brand strategies and tactical plans to enhance market presence.
• Identify innovative business opportunities to drive growth and improve brand performance.
• Support the creation and execution of promotional strategies aimed at boosting brand awareness and profitability.
• Develop strong brand positioning and communication strategies to effectively target consumers.
• Oversee consumer and trade promotions, as well as marketing events, to ensure optimal brand exposure.
• Manage the digital footprint of the brand, including planning, scheduling, and budgeting digital campaigns (involving digital agencies/bloggers), with a creative and strategic approach.
• Maintain and update the brand's website and corporate site content.
• Lead the new product development (NPD) process to expand product offerings.
• Collaborate with cross-functional teams to execute projects within set timelines and budgets.
• Track key marketing parameters, such as pricing, distribution, and POS, to enhance brand positioning and optimize product performance.
• Work closely with other business units to implement business plans that meet revenue targets.
• Analyze competitor activities and market trends, providing actionable insights for brand development.
• Monitor and control budget expenses while ensuring efficient document workflow.

Experience:

• 3-5 years of experience, ideally within the FMCG sector.
• Proven experience managing external agencies.
• Hands-on experience in digital promotion, including briefing, oversight, and execution.
• Expertise in managing BTL and PR activities.
• Experience in budget planning and P&L management for assigned portfolios.

Skills & Attributes:

• Strong knowledge of marketing, brand management, and product development principles.
• Ability to manage multiple tasks and projects simultaneously.
• Proficient in English (intermediate level).
• Excellent communication skills.
• Proactive leadership and a positive, enthusiastic approach.

Additional information: Remote work/Home office for 1 year, then - office in Moscow + business trips to Uzbekistan

Feel free to send me your CVs to my telegram @antalsofia