Marketing Analyst
От 3 до 6 лет
Полная занятость
Удаленная работа
Описание вакансии
We are looking for motivated and ambitious candidates who are ready to join a team and advance their careers in the leading European company specializing in transfers to ski resorts, with over 15 years of successful experience in the European market.
Key Responsibilities:
- Take ownership of marketing analytics and deliver data-driven insights to inform marketing decisions;
- Build and maintain dashboards for real-time marketing performance tracking and optimization;
- Conduct attribution analysis, develop incrementality models, and troubleshoot event tracking (GA/GTM);
- Support A/B and multivariate testing, offering insights and recommendations for campaign optimization;
- Perform segmentation analysis to drive personalized, trigger-based customer communications;
- Optimize marketing channels to improve customer lifetime value (LTV) and overall engagement;
- Implement anti-fraud measures to maintain data integrity;
- Conduct competitor analysis and track market trends to guide marketing strategies;
- Collaborate with cross-functional teams to provide data-driven insights and support marketing initiatives.
Required Skills:
- 4+ years of hands-on experience in marketing analytics, growth analysis, or data analysis in a marketing context;
- Expert-level experience with web analytics tools like Google Analytics, GTM, Google & Bing Search Consoles, Semrush, and Meta/Google Ads conversions;
- Proficiency in data visualization tools such as Tableau, Looker, or similar platforms;
- Strong experience in statistical analysis, with proficiency in Python and SQL;
- Proficient in English (B2);
- Experience building and automating management-level reports (nice to have);
- Ability to ensure accuracy in data interpretation and reporting;
- Ability to adjust to changes in market trends, business needs, and new tools or methods;
- A natural drive to explore new trends, tools, and strategies in the market.
Why join us?:
- Days a week, flexible work hours;
- The chance to be part of a rapidly scaling company, geographically and in terms of product line;
- The flexibility to work from almost anywhere in the world;
- Opportunities to collaborate with advisors with global expertise;
- An inclusive, open-minded, team-oriented environment that values curiosity, continuous learning, and innovation.
Вакансия опубликована:
сегодня,
Тбилиси
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