Brand Manager (Cough and Cold)

Responsibilities:

• Development and implementation of annual Marketing plans to ensure business objectives are achieved

• Regular analysis of business performance and competitive activities and proactively leading the action plans

• Regular market analysis and consumer analysis to identify growth potential of the category and develop a list of actions to drive growth

• E-commerce, digital strategy and other initiatives to ensure leadership in those areas

• Develop powerful claims and insights to drive business growth

• Oversee all activities to ensure that it is in line with global brand strategy and corporate guidelines

• Improve profitability through advising and suggestions on cost controls, pricing management, and monitoring and justification of all marketing spend (Profits & Losses responsibility)

• Champion innovation in products and processes in order to achieve competitive advantage

• Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness

• Budget responsibility for all marketing spend (shared with Marketing Manager)

• Develop relationships with media, advertising, PR, audit and market research agencies

• Actively participate as appropriate in wider business project teams

Qualifications:

• 4+ years of overall marketing experience

• Outstanding business leadership skills

• Ability to operate in a matrix environment and manage multiple stakeholders

• Proven Very Strong Knowledge of the Marketing “tool-kit”, including successful experience in concepts/copy development

• Proven Strong Thinking and Problem-Solving skill

• Proven Strong Initiative and Follow Through skill

• Strong communication and persuasion skills

• Good networker

• Good command of Word, PowerPoint