Content Marketer / Senior Content Manager
GenesisApps is a web development and web design agency. We support clients and projects spanning various industries, organization sizes, missions, and visions. Our clients range from start-ups to big brands, from non-profit organizations to software platforms and commercial brands. At Genesis, we value innovation, creativity, and collaboration.
Now Genesis is looking for a Senior Content Manager whose responsibilities will be to create and to implement content strategy in order to promote GenesisApps and to increase awareness of the company.
This position implies a lot of creativity, freedom to propose new ideas, to take decisions and to try new approaches.
Your general responsibilities will be:
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To determine the voice of the company.
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To develop and to implement a content strategy for the company's website (including long reads and blog articles).
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To create content for the company’s and CEO's social media (posts, infographics, stories, etc.).
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To prepare and to manage email campaigns for the target audience.
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To develop case studies describing the company’s successful projects.
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To create gated content and other lead magnets.
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To collaborate with designers and developers to create high-quality visual and written content.
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To manage the content calendar and to ensure timely publication of materials.
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To analyze content effectiveness and to optimize the content based on data.
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To find other channels for content distribution.
Requirements:
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5+ years of experience in copywriting.
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2+ years of experience of working in content marketing.
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Experience in content creation for a digital agency or IT company in English.
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Experience working with various content marketing channels: website, social media, newsletters, case studies.
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Deep understanding of SEO and skills in writing search engine-optimized content (knowledge of Ahrefs, SEMrush, Moz Keyword Explorer, etc.).
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Experience in analysis of content effectiveness (knowledge of Hotjar, Crazy Egg, BuzzSumo, etc.)
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Excellent written and verbal communication skills;
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Excellent written and verbal English.
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Portfolio of completed projects with examples of successful content in English.
Working conditions and perks of being with Genesis:
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Opportunity to build processes based on your experience and as you seem fit.
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Opportunity to be on the forefront of the digital.
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Competitive salary and performance-based bonuses.
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Fully remote work.
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Working closely with Darwin’s Chief Marketing Officer.